Brand guidelines

Application name

The product is always written XenonFlare — one word, camel case X and F. Do not use “Xenon Flare”, “XENONFLARE”, or “xenonflare” in customer-facing copy (lowercase is fine in URLs and email addresses).

Logo mark

The mark is a square icon with rounded corners: brand purple background with three white diagonal pills. Use the PNG for email, slides, and third-party tools that need a raster file.

PNG (512×512)

Filename: xenonflare-logo-512.png

Download PNG

Clear space & misuse

• Keep at least half the logo width as clear space on all sides.
• Do not stretch, rotate, recolor the pills, or place the mark on busy photography without a plate.
• Do not replace the mark with a letter “X” or unrelated icon.
• On dark UI, use the full-color square mark; avoid outline-only versions.

Colors

Primary brand purple matches the logo background. Pair with navy typography on light surfaces.

Lockup & wordmark

In headers and footers, place the logo mark beside the XenonFlare wordmark with comfortable spacing. Do not separate the mark from the name in product chrome.

Typography

Marketing and app UI use Inter. Headings use tight tracking; body copy stays at comfortable line height (1.5–1.6).