XenonFlare

SEO guides

Free local SEO check (NAP + schema)

Validate name, address, and phone on a location page before you invest in citations, map-pack campaigns, or multi-location templates.

Example local SEO output

Free local SEO checker — NAP visibility, LocalBusiness schema, and location meta on one URL.

NAP consistency check

Compare visible name, address, and phone against schema on the same URL.

When a single-page check is enough

Use the free tools when you are:

  • Launching or redesigning a contact or location landing page
  • Auditing one franchise location after a rebrand
  • Verifying LocalBusiness JSON-LD after a CMS or plugin update
  • Spot-checking NAP before submitting to directories

Free NAP checker focuses on name-address-phone consistency. Free local SEO checker adds location meta tags and broader local signals on the same URL.

What to fix first (NAP)

  1. Visible NAP — phone and address should appear in plain HTML where customers expect them (footer, contact block, or location hero).
  2. LocalBusiness JSON-LD — name, telephone, and address should match the visible copy character-for-character where possible (formatting aside).
  3. One canonical URL — avoid duplicate location pages with slightly different addresses; use the canonical checker if templates multiply URLs.

LocalBusiness schema checklist

  • @type includes LocalBusiness (or a specific subtype like Dentist)
  • address uses PostalAddress with locality, region, and postal code
  • telephone uses a consistent international or national format sitewide
  • Optional: geo, openingHours, sameAs for social profiles

Validate markup with the free schema checker and titles with the meta tag checker.

When you need a full-site crawl

Upgrade to a XenonFlare workspace when you have:

  • Multiple location or service-area pages with shared templates
  • WordPress or headless CMS publishing that can drift NAP sitewide
  • Need to diff NAP or schema changes between scheduled rescans

Full website audit crawls every URL, scores issues, and supports scan compare. On WordPress, pair the site and apply fixes from the app — see WordPress setup.